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Call for Paper

  • Advertising effectiveness
  • Audience size, involvement, and response to advertising
  • Measuring advertising effectiveness
  • Advertising effectiveness in markets
  • Advertising elasticity
  • Research on advertising weight and frequency
  • Potential effectiveness of an advertisement
  • Advertisement recall and recognition
  • Advertisement impact
  • Brand recall and recognition
  • Creative testing
  • Campaign development and strategy
  • Campaign awareness and opinions
  • Campaign effectiveness and return on investment