International Conference on Entertainment Marketing and Media Influence

ICEMMI

28th Jun – 29th Jun 2027 Hammamet, Tunisia

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Registration Summary

Conference ICEMMI

Date 28th Jun – 29th Jun 2027

Location Hammamet, Tunisia

Participation Type Listener

Organizer Science Leagues

Registration Mode Standard / Physical

Registration Fee USD 0.00

Bank Convenience Charges (5.8%)i USD 0.00

Calculated based on 5.8% of the registration fee

Discount USD 0.00

Total Payable USD 0.00

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Conference Session Tracks

Aligned with UN Sustainable Development Goals

The conference's session tracks effectively support the following SDGs.

01 Innovations in Entertainment Marketing +

This track explores the latest innovations in entertainment marketing strategies and their impact on consumer behavior. Papers should examine new methodologies and technologies that enhance brand engagement within the entertainment sector.

SDG 8 SDG 9 SDG 12

02 Digital Marketing Strategies in the Entertainment Industry +

This session focuses on effective digital marketing strategies tailored for the entertainment industry. Contributions should analyze the role of digital platforms in shaping consumer perceptions and driving engagement.

SDG 9 SDG 12 SDG 17

03 The Role of Social Media in Brand Activation +

This track investigates how social media platforms facilitate brand activation in the entertainment sector. Researchers are encouraged to present studies on consumer interactions and brand loyalty fostered through social media campaigns.

SDG 9 SDG 11 SDG 12

04 Celebrity Endorsements and Consumer Trust +

This session examines the effectiveness of celebrity endorsements in influencing consumer trust and purchasing decisions. Papers should explore the psychological mechanisms behind celebrity influence in marketing.

SDG 8 SDG 12 SDG 16

05 Fan Engagement and Community Building +

This track delves into strategies for enhancing fan engagement and building communities around entertainment brands. Contributions should highlight successful case studies and innovative approaches to fostering loyalty among fans.

SDG 11 SDG 12 SDG 17

06 Experiential Marketing in Entertainment +

This session focuses on the role of experiential marketing in creating memorable consumer experiences within the entertainment industry. Researchers are invited to discuss the effectiveness of immersive marketing tactics in enhancing brand perception.

SDG 9 SDG 12 SDG 16

07 Marketing Analytics and Audience Insights +

This track emphasizes the importance of marketing analytics in deriving audience insights for entertainment brands. Papers should present methodologies for analyzing consumer data to inform strategic marketing decisions.

SDG 8 SDG 9 SDG 12

08 Cross-Platform Marketing Campaigns +

This session explores the challenges and opportunities of executing cross-platform marketing campaigns in the entertainment sector. Contributions should analyze the effectiveness of integrated marketing communications across various media channels.

SDG 9 SDG 12 SDG 17

09 Influencer Marketing Trends in Entertainment +

This track investigates the evolving landscape of influencer marketing within the entertainment industry. Researchers are encouraged to explore the impact of influencers on consumer behavior and brand perception.

SDG 8 SDG 12 SDG 17

10 Consumer Behavior in the Age of Digital Media +

This session examines shifts in consumer behavior driven by the rise of digital media in entertainment marketing. Papers should analyze how digital consumption patterns influence marketing strategies and brand interactions.

SDG 9 SDG 12 SDG 17

11 Emerging Entertainment Trends and Their Marketing Implications +

This track focuses on identifying emerging trends in the entertainment industry and their implications for marketing strategies. Contributions should provide insights into how these trends shape consumer expectations and brand responses.

SDG 9 SDG 12 SDG 17