International Conference on Fashion, Branding, and Consumer Behavior

ICFBCB

28th Jun – 29th Jun 2027 Anuradhapura, Sri Lanka

Official Invitation Letter Available

An official invitation letter will be provided upon successful registration for your participation in the conference.

Benefits of Registering as Listener

Access to All Conference Sessions

Plenary, keynote and parallel sessions

Networking Opportunities

Connect with global educators & researchers

Certificate of Participation

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Official invitation letter after successful registration

Conference Kit / Digital Materials

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Learn from leading experts & scholars

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Join us on-site for keynotes, talks, workshops, networking, conference kit and certificate.

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Participate online via live streaming. Includes live access to all sessions, digital materials and certificate.

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Registration Summary

Conference ICFBCB

Date 28th Jun – 29th Jun 2027

Location Anuradhapura, Sri Lanka

Participation Type Listener

Organizer Science Leagues

Registration Mode Standard / Physical

Registration Fee USD 0.00

Bank Convenience Charges (5.8%)i USD 0.00

Calculated based on 5.8% of the registration fee

Discount USD 0.00

Total Payable USD 0.00

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Conference Session Tracks

Aligned with UN Sustainable Development Goals

The conference's session tracks effectively support the following SDGs.

01 Innovations in Fashion Branding +

This track explores the latest innovations in fashion branding, focusing on how brands can differentiate themselves in a competitive market. It invites discussions on the integration of technology and creativity in brand identity formation.

SDG 9 SDG 12

02 Consumer Behavior in Fashion Markets +

This session delves into the psychological factors influencing consumer behavior in the fashion industry. Papers will examine how trends, social influences, and personal values shape purchasing decisions.

SDG 3 SDG 12

03 Strategic Marketing in Fashion +

This track focuses on the development and implementation of effective marketing strategies tailored for the fashion sector. It encourages submissions that analyze case studies and innovative approaches to market penetration and brand positioning.

SDG 8 SDG 9

04 Visual Merchandising and Consumer Engagement +

This session investigates the role of visual merchandising in enhancing consumer engagement and driving sales in fashion retail. Contributions will highlight best practices and innovative techniques that capture consumer attention.

SDG 12

05 Trend Analysis and Forecasting in Fashion +

This track examines methodologies for trend analysis and forecasting within the fashion industry. It aims to uncover how brands can anticipate consumer preferences and adapt their offerings accordingly.

SDG 9 SDG 12

06 Digital Marketing Strategies for Fashion Brands +

This session focuses on the evolving landscape of digital marketing strategies in the fashion industry. It invites discussions on social media, influencer marketing, and the impact of digital platforms on brand visibility.

SDG 9 SDG 12

07 Brand Loyalty and Consumer Retention +

This track addresses the critical factors that contribute to brand loyalty in the fashion sector. Papers will explore strategies for fostering long-term consumer relationships and enhancing brand equity.

SDG 12

08 Fashion Communication in a Global Context +

This session explores the complexities of fashion communication in a globalized world. It invites contributions that analyze cross-cultural communication strategies and their impact on brand perception.

SDG 10 SDG 12

09 Market Research Techniques in Fashion +

This track focuses on innovative market research techniques that provide insights into consumer preferences and market trends in fashion. It encourages submissions that highlight quantitative and qualitative research methodologies.

SDG 9 SDG 12

10 Sustainable Fashion Branding +

This session examines the intersection of sustainability and branding in the fashion industry. It invites discussions on how brands can effectively communicate their commitment to sustainable practices while maintaining consumer appeal.

SDG 12 SDG 13

11 The Role of Technology in Fashion Retail +

This track investigates the impact of emerging technologies on fashion retail practices. Contributions will explore how innovations such as AI, AR, and e-commerce platforms are reshaping consumer experiences and brand interactions.

SDG 9 SDG 12