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International Conference on Innovation in Marketing Education and Pedagogy

ICIMEAP

16th Jun – 17th Jun 2027 Montreal, Canada

Official Invitation Letter Available

An official invitation letter will be provided upon successful registration for your participation in the conference.

Benefits of Registering as Listener

Access to All Conference Sessions

Plenary, keynote and parallel sessions

Networking Opportunities

Connect with global educators & researchers

Certificate of Participation

Digital certificate of participation

Invitation Letter Support

Official invitation letter after successful registration

Conference Kit / Digital Materials

E-proceedings & resource materials

Access to Keynote Sessions

Learn from leading experts & scholars

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Terms & Condition

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Conference Session Tracks

UN SDG Wheel

Aligned with UN Sustainable Development Goals

The conference's session tracks effectively support the following SDGs.

SDG 4 SDG 8 SDG 9
01 Innovative Pedagogical Approaches in Marketing Education +
This track explores novel teaching methodologies that enhance the learning experience in marketing education. Emphasis will be placed on innovative practices that foster critical thinking and creativity among students.
SDG 4 SDG 8
02 Curriculum Design for the Future of Marketing +
This session focuses on the development of curricula that align with the evolving landscape of marketing. Participants will discuss strategies for integrating contemporary marketing trends and technologies into educational programs.
SDG 4 SDG 9
03 Experiential Learning in Marketing Training +
This track highlights the importance of experiential learning in marketing education, showcasing case studies and best practices. Attendees will examine how hands-on experiences can bridge the gap between theory and practice.
SDG 4 SDG 8
04 Digital Marketing Education: Challenges and Innovations +
This session addresses the unique challenges faced in teaching digital marketing concepts and tools. Participants will share innovative approaches to effectively engage students in this rapidly changing field.
SDG 4 SDG 9
05 Marketing Strategy Development in Academic Settings +
This track focuses on the integration of strategic marketing frameworks within academic curricula. Discussions will revolve around how to equip students with the skills necessary for developing effective marketing strategies.
SDG 4 SDG 8
06 Skill Development for the Next Generation of Marketers +
This session emphasizes the critical skills needed for success in the marketing profession. Participants will explore methods for cultivating these skills through targeted educational initiatives.
SDG 4 SDG 8
07 Advancements in Marketing Research Methodologies +
This track examines contemporary research methodologies in marketing education, focusing on both qualitative and quantitative approaches. Participants will discuss the implications of these methodologies for teaching and learning outcomes.
SDG 4 SDG 9
08 Enhancing Student Engagement in Marketing Courses +
This session explores strategies for increasing student engagement and participation in marketing classes. Innovative techniques and tools that facilitate active learning will be highlighted.
SDG 4 SDG 8
09 The Role of Online Learning in Marketing Education +
This track investigates the impact of online learning platforms on marketing education. Participants will discuss best practices for delivering effective online marketing courses and the associated challenges.
SDG 4 SDG 9
10 Marketing Analytics: Teaching Tools and Techniques +
This session focuses on the integration of marketing analytics into the educational curriculum. Participants will explore various tools and techniques that can enhance students' analytical skills in marketing.
SDG 4 SDG 9
11 Academic Innovation in Marketing Education +
This track examines recent innovations in marketing education that promote academic excellence and relevance. Discussions will center on the role of technology and new pedagogical strategies in transforming marketing curricula.
SDG 4 SDG 8