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International Conference on Database Marketing and Data Driven Marketing

ICDMDDM

17th Feb – 18th Feb 2027 Hai Phong, Vietnam

Official Invitation Letter Available

An official invitation letter will be provided upon successful registration for your participation in the conference.

Benefits of Registering as Listener

Access to All Conference Sessions

Plenary, keynote and parallel sessions

Networking Opportunities

Connect with global educators & researchers

Certificate of Participation

Digital certificate of participation

Invitation Letter Support

Official invitation letter after successful registration

Conference Kit / Digital Materials

E-proceedings & resource materials

Access to Keynote Sessions

Learn from leading experts & scholars

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Terms & Condition

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Conference Session Tracks

UN SDG Wheel

Aligned with UN Sustainable Development Goals

The conference's session tracks effectively support the following SDGs.

SDG 8 SDG 9 SDG 12 SDG 16
01 Innovative Database Marketing Techniques +
This track focuses on the latest advancements in database marketing techniques and models. Participants will explore innovative strategies that enhance customer engagement and retention.
SDG 8 SDG 9
02 Statistical Modeling in Marketing Decision-Making +
This session delves into the application of statistical modeling and analysis for informed marketing decision-making. Attendees will learn how to leverage data-driven insights to optimize marketing strategies.
SDG 9 SDG 12
03 Marketing Analytics and Information Science +
This track examines the intersection of marketing analytics and information science. Discussions will highlight the importance of data management in deriving actionable marketing insights.
SDG 9 SDG 12
04 Customer Strategy Management in the Digital Age +
This session addresses the evolving landscape of customer strategy management in a data-driven environment. Experts will share best practices for aligning customer strategies with business objectives.
SDG 8 SDG 9
05 Multichannel Customer Management Strategies +
This track focuses on effective multichannel customer management strategies. Participants will explore how to integrate various channels to enhance customer experience and loyalty.
SDG 8 SDG 12
06 Social Media's Impact on Database Marketing +
This session investigates the role of social media in shaping database marketing practices. Attendees will discuss strategies for utilizing social media data to inform marketing decisions.
SDG 9 SDG 12
07 Customer Privacy and Ethical Data Use +
This track addresses the critical issues surrounding customer privacy in database marketing. Discussions will focus on ethical data use and compliance with privacy regulations.
SDG 16
08 Maximizing Customer Lifetime Value +
This session explores methodologies for maximizing customer lifetime value through data-driven marketing strategies. Participants will learn how to identify and nurture high-value customer segments.
SDG 8 SDG 12
09 Data Sources and Management Techniques +
This track highlights the importance of diverse data sources and effective data management techniques. Experts will share insights on optimizing data collection and storage for marketing purposes.
SDG 9 SDG 12
10 Predictive Modeling in Marketing Analytics +
This session focuses on the predictive modeling process and its applications in marketing analytics. Attendees will gain insights into statistical issues and best practices in predictive modeling.
SDG 9 SDG 12
11 Advanced Techniques in Market Basket Analysis +
This track explores advanced techniques in market basket analysis and their implications for marketing strategies. Participants will discuss collaborative filtering and other innovative approaches to enhance customer targeting.
SDG 9 SDG 12