International Conference on Consumer Psychology, Marketing and Advertising

ICCPMA

27th Feb – 28th Feb 2027 Madrid, Spain

Official Invitation Letter Available

An official invitation letter will be provided upon successful registration for your participation in the conference.

Benefits of Registering as Listener

Access to All Conference Sessions

Plenary, keynote and parallel sessions

Networking Opportunities

Connect with global educators & researchers

Certificate of Participation

Digital certificate of participation

Invitation Letter Support

Official invitation letter after successful registration

Conference Kit / Digital Materials

E-proceedings & resource materials

Access to Keynote Sessions

Learn from leading experts & scholars

Credit Card

Debit Card

Net Banking

Cash Card

Unified Payments

Select Registration Mode

Standard / Physical Participation USD

Join us on-site for keynotes, talks, workshops, networking, conference kit and certificate.

Virtual Participation USD

Participate online via live streaming. Includes live access to all sessions, digital materials and certificate.

Participant Details

Full Name *

Email Address *

Mobile Number with Country Code *

City *

State *

Country *

Zip / Postal Code *

Address *

Coupon Code

Terms & Condition

I agree to the Terms & Conditions and Refund & Cancellation Policy.

Read the full Terms & Conditions

Registration Summary

Conference ICCPMA

Date 27th Feb – 28th Feb 2027

Location Madrid, Spain

Participation Type Listener

Organizer Science Leagues

Registration Mode Standard / Physical

Registration Fee USD 0.00

Bank Convenience Charges (5.8%)i USD 0.00

Calculated based on 5.8% of the registration fee

Discount USD 0.00

Total Payable USD 0.00

100% Secure Payment

Your payment information is encrypted and processed securely.

Conference Session Tracks

Aligned with UN Sustainable Development Goals

The conference's session tracks effectively support the following SDGs.

01 Nonconscious Processes in Consumer Behavior +

This track explores the impact of nonconscious processes on consumer behavior, focusing on how automatic cognitive functions influence decision-making. Researchers are invited to present findings on the interplay between subconscious influences and consumer choices.

SDG 3 SDG 4

02 Cognitive Models of Consumer Decision Making +

This session aims to delve into various cognitive models that explain consumer decision-making processes. Contributions should highlight theoretical frameworks that elucidate how consumers process information and arrive at purchasing decisions.

SDG 4 SDG 8

03 Environmental Influences on Consumer Choices +

This track examines the role of environmental factors in shaping consumer behavior, including physical, social, and cultural contexts. Papers are encouraged to investigate how these influences affect consumer perceptions and actions.

SDG 12 SDG 13

04 Attitude Formation and Change in Marketing +

This session focuses on the dynamics of attitude formation and change within the context of marketing strategies. Researchers are invited to discuss the psychological mechanisms that drive shifts in consumer attitudes towards brands and products.

SDG 3 SDG 4

05 Consumer Information Processing Mechanisms +

This track investigates the cognitive processes involved in how consumers acquire, interpret, and utilize information. Submissions should address the implications of these mechanisms for marketing practices and consumer engagement.

SDG 4 SDG 9

06 Cultural and Individual Differences in Consumer Behavior +

This session explores how cultural backgrounds and individual differences shape consumer behavior and decision-making. Papers should highlight the significance of diversity in understanding consumer psychology.

SDG 10 SDG 16

07 Family and Group Decision Processes +

This track examines the complexities of decision-making within family and group contexts. Contributions should focus on the dynamics of collective consumer behavior and the factors influencing group decisions.

SDG 4 SDG 16

08 Consumer-Brand Relationships: Psychological Perspectives +

This session aims to explore the psychological factors that underpin consumer-brand relationships. Researchers are encouraged to present studies that investigate emotional, cognitive, and motivational aspects of brand loyalty.

SDG 3 SDG 12

09 Persuasive Communications and Consumer Reactions +

This track focuses on the effectiveness of persuasive communications in influencing consumer behavior. Papers should analyze the psychological responses to various marketing messages and their impact on consumer actions.

SDG 4 SDG 12

10 Automatic Stereotyping and Prejudice in Consumer Psychology +

This session investigates the role of automatic stereotyping and prejudice in shaping consumer perceptions and behaviors. Contributions should explore the implications of these biases for marketing strategies.

SDG 10 SDG 16

11 Consumption Experiences and Consumer Behavior Theory +

This track aims to bridge the gap between consumption experiences and theoretical frameworks in consumer behavior. Researchers are invited to present empirical studies that enhance our understanding of the experiential aspects of consumer decision-making.

SDG 3 SDG 12