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International Conference on Customer Relationship Marketing and Management

ICCRMM

9th Jan – 10th Jan 2027 Chelyabinsk, Russia

Official Invitation Letter Available

An official invitation letter will be provided upon successful registration for your participation in the conference.

Benefits of Registering as Listener

Access to All Conference Sessions

Plenary, keynote and parallel sessions

Networking Opportunities

Connect with global educators & researchers

Certificate of Participation

Digital certificate of participation

Invitation Letter Support

Official invitation letter after successful registration

Conference Kit / Digital Materials

E-proceedings & resource materials

Access to Keynote Sessions

Learn from leading experts & scholars

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Terms & Condition

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Conference Session Tracks

UN SDG Wheel

Aligned with UN Sustainable Development Goals

The conference's session tracks effectively support the following SDGs.

SDG 3 SDG 8 SDG 9 SDG 12
01 Innovations in Customer Relationship Management +
This track focuses on the latest advancements in CRM technologies and methodologies. It aims to explore how these innovations enhance customer engagement and loyalty.
SDG 9 SDG 12
02 B2B and B2C Marketing Strategies +
This session will examine the distinct marketing strategies employed in B2B and B2C contexts. Participants will discuss the implications of these strategies on customer relationship management.
SDG 8 SDG 12
03 Customer Behavior and Relationship Dynamics +
This track investigates the factors influencing customer behavior and the dynamics of customer relationships. It seeks to understand how these elements impact marketing effectiveness.
SDG 12 SDG 16
04 CRM Implementation and Best Practices +
This session will delve into successful CRM implementation models and best practices across various industries. Participants will share insights on overcoming challenges and maximizing CRM effectiveness.
SDG 8 SDG 12
05 Personalization and Customization in Marketing +
This track explores the role of personalization and customization in enhancing customer experiences. Discussions will focus on strategies that leverage customer data for tailored marketing efforts.
SDG 12 SDG 17
06 Ethical Considerations in Customer Relationship Management +
This session addresses the ethical implications of CRM practices in business. It aims to foster discussions on maintaining customer trust while implementing data-driven marketing strategies.
SDG 16
07 Measuring CRM Performance and Effectiveness +
This track focuses on methodologies for measuring the performance of CRM initiatives. Participants will explore key performance indicators and metrics that drive CRM success.
SDG 8 SDG 12
08 Mobile CRM and Emerging Technologies +
This session will investigate the impact of mobile technologies on CRM practices. Discussions will include the integration of mobile platforms in enhancing customer interactions.
SDG 9 SDG 12
09 CRM in Service Industries: Challenges and Opportunities +
This track examines the unique challenges and opportunities of implementing CRM in service-oriented industries such as healthcare and hospitality. Participants will share case studies and insights.
SDG 3 SDG 8
10 Online Customer Relationship Marketing +
This session focuses on the strategies and tools for managing customer relationships in online environments. It aims to explore the impact of digital marketing on customer engagement.
SDG 9 SDG 12
11 Future Trends in Customer Relationship Management +
This track will explore emerging trends and future directions in CRM. Participants will discuss how evolving technologies and consumer expectations are shaping the future of customer relationship management.
SDG 9 SDG 12