International Conference on Online Marketing Applications

ICOMA

29th Jan – 30th Jan 2027 Lisbon, Portugal

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Access to All Conference Sessions

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Registration Summary

Conference ICOMA

Date 29th Jan – 30th Jan 2027

Location Lisbon, Portugal

Participation Type Listener

Organizer Science Leagues

Registration Mode Standard / Physical

Registration Fee USD 0.00

Bank Convenience Charges (5.8%)i USD 0.00

Calculated based on 5.8% of the registration fee

Discount USD 0.00

Total Payable USD 0.00

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Conference Session Tracks

Aligned with UN Sustainable Development Goals

The conference's session tracks effectively support the following SDGs.

01 Innovative Strategies in Online Marketing +

This track explores cutting-edge strategies employed in online marketing, focusing on the integration of technology and consumer behavior. Participants will discuss case studies and frameworks that illustrate successful online marketing initiatives.

SDG 8 SDG 9

02 E-commerce Trends and Consumer Behavior +

This session delves into the latest trends in e-commerce and their impact on consumer purchasing behavior. Researchers will present findings on how digital platforms influence consumer decision-making and loyalty.

SDG 12 SDG 8

03 Social Media Marketing Dynamics +

This track examines the evolving dynamics of social media marketing, including content creation and audience engagement strategies. Discussions will highlight the role of social media in shaping brand perceptions and customer relationships.

SDG 9 SDG 12

04 Mobile Marketing Innovations +

Focusing on the rise of mobile technology, this session will address innovative marketing techniques tailored for mobile platforms. Presentations will cover mobile user experience, app marketing, and the effectiveness of SMS campaigns.

SDG 9 SDG 8

05 Public Relations in the Digital Age +

This track investigates the intersection of public relations and online marketing, emphasizing the importance of digital communication strategies. Participants will analyze case studies that showcase successful PR campaigns in the online landscape.

SDG 16 SDG 9

06 Social Customer Relationship Management +

This session focuses on the integration of social media into customer relationship management practices. Researchers will discuss tools and techniques for enhancing customer engagement and satisfaction through social platforms.

SDG 8 SDG 12

07 The Economic Impact of Online Marketing +

This track explores the broader economic implications of online marketing practices on various industries. Presentations will analyze how online marketing contributes to economic growth and shifts in market dynamics.

SDG 8 SDG 9

08 Integrated Marketing Communications in the Digital Era +

This session emphasizes the importance of integrated marketing communications in achieving cohesive brand messaging across digital channels. Participants will discuss strategies for aligning online and offline marketing efforts.

SDG 9 SDG 12

09 Social Media Optimization Techniques +

This track addresses the best practices for optimizing social media presence to enhance brand visibility and engagement. Researchers will present insights on algorithm changes and their implications for marketing strategies.

SDG 9 SDG 12

10 Internet Branding and Security Challenges +

This session examines the challenges of building and maintaining a strong brand presence online, particularly concerning security and privacy issues. Discussions will focus on strategies to protect brand integrity in the digital landscape.

SDG 16 SDG 9

11 Advertising in the Digital Marketplace +

This track investigates the evolution of advertising strategies in the online marketplace, including the effectiveness of various digital advertising formats. Participants will analyze trends in consumer response to online advertisements.

SDG 8 SDG 9