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International Conference on Scientific Marketing

ICOSM

29th Jan – 30th Jan 2027 Venice, Italy

Official Invitation Letter Available

An official invitation letter will be provided upon successful registration for your participation in the conference.

Benefits of Registering as Listener

Access to All Conference Sessions

Plenary, keynote and parallel sessions

Networking Opportunities

Connect with global educators & researchers

Certificate of Participation

Digital certificate of participation

Invitation Letter Support

Official invitation letter after successful registration

Conference Kit / Digital Materials

E-proceedings & resource materials

Access to Keynote Sessions

Learn from leading experts & scholars

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Terms & Condition

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Conference Session Tracks

UN SDG Wheel

Aligned with UN Sustainable Development Goals

The conference's session tracks effectively support the following SDGs.

SDG 4 SDG 8 SDG 9 SDG 12
01 Innovative Tools in Scientific Marketing +
This track focuses on the latest tools and techniques employed in scientific marketing. Participants will explore how these innovations enhance marketing strategies and improve customer engagement.
SDG 8 SDG 9
02 Data Analytics for Marketing Optimization +
This session will delve into the role of data analytics in optimizing marketing efforts. Attendees will discuss methodologies for analyzing consumer data to drive effective marketing decisions.
SDG 9 SDG 12
03 Implementation of Scientific Marketing Plans +
This track addresses the challenges and strategies involved in the implementation of scientific marketing plans. Discussions will include case studies and best practices for successful execution.
SDG 8 SDG 9
04 Customer Relationship Management in the Digital Age +
This session examines the intersection of scientific marketing and customer relationship management. Participants will analyze how data-driven approaches can enhance customer loyalty and satisfaction.
SDG 8 SDG 12
05 Marketing Intelligence and Analytics +
This track focuses on the integration of marketing intelligence and analytics in strategic decision-making. Participants will explore tools that facilitate informed marketing strategies based on data insights.
SDG 9 SDG 12
06 Data Management and Mining for Marketing Applications +
This session will cover the techniques of data collection, storage, and mining specifically for marketing purposes. Attendees will learn about the importance of data integrity and accessibility in marketing analytics.
SDG 9 SDG 12
07 Business Intelligence in Marketing +
This track highlights the role of business intelligence in enhancing marketing effectiveness. Participants will discuss how analytics can inform marketing strategies and improve competitive positioning.
SDG 9 SDG 12
08 Mathematics and Statistics in Marketing Research +
This session explores the application of mathematical and statistical methods in marketing research. Participants will examine quantitative approaches to measure market trends and consumer behavior.
SDG 4 SDG 9
09 Customer Satisfaction Measurement Techniques +
This track focuses on methodologies for measuring customer satisfaction in various markets. Discussions will include the development of metrics and tools for effective assessment.
SDG 8 SDG 12
10 Market Sizing and Competitive Benchmarking +
This session will address techniques for accurate market sizing and competitive profiling. Participants will learn how to leverage data for benchmarking against industry standards.
SDG 8 SDG 9
11 Effectiveness Testing in Marketing Campaigns +
This track examines the methodologies for testing the effectiveness of marketing campaigns. Participants will discuss various metrics and analytical tools used to evaluate campaign performance.
SDG 9 SDG 12