International Conference on Consumer Behavior in Online Retailing

ICCBOR

11th Jan – 12th Jan 2027 Nice, France

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Registration Summary

Conference ICCBOR

Date 11th Jan – 12th Jan 2027

Location Nice, France

Participation Type Listener

Organizer Science Leagues

Registration Mode Standard / Physical

Registration Fee USD 0.00

Bank Convenience Charges (5.8%)i USD 0.00

Calculated based on 5.8% of the registration fee

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Total Payable USD 0.00

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Conference Session Tracks

Aligned with UN Sustainable Development Goals

The conference's session tracks effectively support the following SDGs.

01 Understanding Consumer Behavior in E-Commerce +

This track explores the psychological and behavioral factors influencing consumer decisions in online retail environments. It aims to uncover the motivations behind purchase intentions and the impact of digital marketing strategies.

SDG 8 SDG 12

02 Personalization Strategies in Online Retail +

This session focuses on the effectiveness of personalized marketing approaches in enhancing customer experience and engagement. Discussions will include the role of data analytics in tailoring offerings to individual consumer preferences.

SDG 9 SDG 12

03 The Role of Social Influence in Online Shopping +

This track examines how social factors, such as peer recommendations and social media interactions, shape consumer behavior in e-commerce. Insights into the dynamics of social influence can inform marketing strategies for online retailers.

SDG 9 SDG 12

04 Brand Loyalty in the Digital Age +

This session investigates the factors that contribute to brand loyalty among online consumers. It will address the challenges and opportunities for brands in fostering long-term relationships with customers in a competitive e-commerce landscape.

SDG 8 SDG 12

05 Omnichannel Shopping Experiences +

This track delves into the integration of online and offline shopping experiences, emphasizing the importance of a seamless customer journey. Research will highlight consumer preferences and behaviors in omnichannel retailing.

SDG 9 SDG 12

06 User Experience Design in E-Commerce Platforms +

This session focuses on the critical role of user experience (UX) design in influencing consumer satisfaction and purchase decisions. Discussions will include best practices for creating intuitive and engaging online shopping interfaces.

SDG 9 SDG 12

07 Mobile Commerce Trends and Consumer Adoption +

This track explores the rising trend of mobile commerce and its implications for consumer behavior. It will analyze factors driving mobile shopping adoption and the unique challenges faced by retailers in this domain.

SDG 9 SDG 12

08 Building Consumer Trust in Online Retail +

This session addresses the essential elements that contribute to consumer trust in e-commerce platforms. Research will focus on security, transparency, and the role of customer reviews in shaping trust perceptions.

SDG 16 SDG 12

09 Data Analytics and Consumer Segmentation +

This track examines the application of data analytics in understanding consumer segments and shopping patterns. Insights gained from data can inform targeted marketing strategies and enhance customer engagement.

SDG 9 SDG 12

10 Cross-Border Retailing: Challenges and Opportunities +

This session investigates the complexities of cross-border e-commerce and its impact on consumer behavior. Discussions will include regulatory challenges, cultural differences, and strategies for successful international retailing.

SDG 8 SDG 10

11 Recommendation Systems and Consumer Decision-Making +

This track focuses on the role of recommendation systems in influencing consumer choices in online retail. It will explore how algorithms can enhance the shopping experience and drive purchase intentions.

SDG 9 SDG 12