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International Conference on Marketing Management

ICOMM

19th Feb – 20th Feb 2027 Prague, Czech Republic

Official Invitation Letter Available

An official invitation letter will be provided upon successful registration for your participation in the conference.

Benefits of Registering as Listener

Access to All Conference Sessions

Plenary, keynote and parallel sessions

Networking Opportunities

Connect with global educators & researchers

Certificate of Participation

Digital certificate of participation

Invitation Letter Support

Official invitation letter after successful registration

Conference Kit / Digital Materials

E-proceedings & resource materials

Access to Keynote Sessions

Learn from leading experts & scholars

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Terms & Condition

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Conference Session Tracks

UN SDG Wheel

Aligned with UN Sustainable Development Goals

The conference's session tracks effectively support the following SDGs.

SDG 8 SDG 9 SDG 10 SDG 12
01 Integrated Marketing Communication Strategies +
This track explores the latest trends and methodologies in integrated marketing communication. It aims to highlight the effectiveness of cohesive messaging across various platforms to enhance brand visibility and consumer engagement.
SDG 8 SDG 12
02 Consumer Behavior in the Digital Age +
This session focuses on the evolving dynamics of consumer behavior influenced by digital technologies and social media. Researchers are invited to examine how these changes affect purchasing decisions and brand loyalty.
SDG 9 SDG 12
03 Corporate Branding and Reputation Management +
This track delves into the significance of corporate branding and its impact on organizational reputation. Discussions will center on strategies for building and maintaining a positive brand image in competitive markets.
SDG 8 SDG 12
04 Cultural Influences on Marketing Practices +
This session investigates how cultural factors shape marketing strategies and consumer preferences. Papers are encouraged to explore cross-cultural marketing challenges and opportunities in a globalized economy.
SDG 10 SDG 16
05 Advertising Ethics and Legal Considerations +
This track addresses the ethical dilemmas and legal frameworks surrounding advertising practices. Contributions will focus on the balance between persuasive marketing and responsible communication.
SDG 16
06 Tourism Marketing and Consumer Psychology +
This session examines the intersection of tourism marketing and consumer psychology. Researchers are invited to analyze how psychological factors influence travel decisions and destination branding.
SDG 8 SDG 12
07 E-Business Strategies in Modern Marketing +
This track explores the integration of e-business strategies within marketing frameworks. Papers should discuss the role of technology in enhancing customer experiences and operational efficiencies.
SDG 9 SDG 12
08 Fashion Marketing and Brand Management +
This session focuses on the unique challenges of marketing in the fashion industry. Contributions are encouraged to explore brand positioning, consumer engagement, and the impact of trends on marketing strategies.
SDG 12
09 Customer Relationship Management Innovations +
This track highlights innovative approaches to customer relationship management (CRM) in various industries. Discussions will cover tools and strategies that foster long-term customer loyalty and satisfaction.
SDG 8 SDG 12
10 B-to-B Marketing Dynamics +
This session investigates the complexities of business-to-business marketing. Researchers are invited to explore relationship management, negotiation strategies, and the role of trust in B2B transactions.
SDG 8 SDG 9
11 Eco-Marketing and Sustainable Business Practices +
This track examines the role of eco-marketing in promoting sustainable business practices. Contributions should focus on how environmental considerations influence marketing strategies and consumer choices.
SDG 12 SDG 13