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International Conference on Green Marketing and Sustainable Consumption

ICGMSC

12th Feb – 13th Feb 2027 Alberta, Canada

Official Invitation Letter Available

An official invitation letter will be provided upon successful registration for your participation in the conference.

Benefits of Registering as Listener

Access to All Conference Sessions

Plenary, keynote and parallel sessions

Networking Opportunities

Connect with global educators & researchers

Certificate of Participation

Digital certificate of participation

Invitation Letter Support

Official invitation letter after successful registration

Conference Kit / Digital Materials

E-proceedings & resource materials

Access to Keynote Sessions

Learn from leading experts & scholars

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Terms & Condition

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Conference Session Tracks

UN SDG Wheel

Aligned with UN Sustainable Development Goals

The conference's session tracks effectively support the following SDGs.

SDG 4 SDG 8 SDG 9 SDG 11
01 Innovations in Green Marketing Strategies +
This track explores cutting-edge strategies in green marketing that promote sustainable consumption. It aims to highlight innovative approaches that businesses can adopt to enhance their environmental impact while achieving economic success.
SDG 12 SDG 9 SDG 8
02 Consumer Behavior and Sustainable Choices +
This session focuses on understanding consumer behavior towards green products and sustainable practices. It seeks to analyze the factors influencing consumer decisions and the implications for marketers.
SDG 12 SDG 4 SDG 11
03 Corporate Social Responsibility and Marketing +
This track examines the intersection of corporate social responsibility (CSR) and marketing strategies. It aims to discuss how CSR initiatives can be effectively communicated to enhance brand reputation and consumer trust.
SDG 12 SDG 8 SDG 9
04 Eco-Branding and Market Positioning +
This session delves into the principles of eco-branding and its role in market positioning. It seeks to explore how brands can differentiate themselves through sustainable practices and eco-friendly messaging.
SDG 12 SDG 9 SDG 11
05 Sustainable Marketing Communications +
This track investigates the effectiveness of marketing communications in promoting sustainable consumption. It aims to identify best practices for conveying sustainability messages to diverse consumer segments.
SDG 12 SDG 4 SDG 11
06 Green Product Development and Innovation +
This session focuses on the processes and challenges associated with developing green products. It seeks to highlight successful case studies of eco-innovation in various industries.
SDG 9 SDG 12 SDG 8
07 Ethical Marketing in the Green Economy +
This track examines the role of ethical marketing practices in promoting sustainability. It aims to discuss the ethical implications of marketing strategies and their impact on consumer perception.
SDG 12 SDG 16 SDG 11
08 Metrics for Measuring Sustainability in Marketing +
This session explores the development and application of metrics to assess the sustainability of marketing efforts. It aims to provide insights into how businesses can measure their environmental impact effectively.
SDG 12 SDG 9 SDG 8
09 Green Advertising and Consumer Engagement +
This track investigates the role of green advertising in engaging consumers and promoting sustainable behaviors. It seeks to analyze the effectiveness of various advertising strategies in the context of environmental awareness.
SDG 12 SDG 4 SDG 11
10 Market Segmentation for Sustainable Products +
This session focuses on identifying and analyzing market segments for sustainable products. It aims to explore how businesses can tailor their marketing strategies to meet the needs of eco-conscious consumers.
SDG 12 SDG 4 SDG 11
11 Responsible Marketing Practices for Sustainability +
This track examines responsible marketing practices that align with sustainability goals. It aims to discuss the importance of transparency and accountability in marketing efforts aimed at fostering sustainable consumption.
SDG 12 SDG 16 SDG 11