International Conference on Marketing Metrics and Performance Analytics

ICMMPA

18th Nov – 19th Nov 2026 Tokyo, Japan

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Registration Summary

Conference ICMMPA

Date 18th Nov – 19th Nov 2026

Location Tokyo, Japan

Participation Type Listener

Organizer Science Leagues

Registration Mode Standard / Physical

Registration Fee USD 0.00

Bank Convenience Charges (5.8%)i USD 0.00

Calculated based on 5.8% of the registration fee

Discount USD 0.00

Total Payable USD 0.00

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Conference Session Tracks

Aligned with UN Sustainable Development Goals

The conference's session tracks effectively support the following SDGs.

01 Innovations in Marketing Metrics +

This track explores the latest advancements in marketing metrics that drive business performance. Researchers are invited to present novel approaches to measuring marketing effectiveness and ROI.

SDG 8 SDG 9

02 Data-Driven Decision Making in Marketing +

This session focuses on the integration of data analytics in marketing strategies to enhance decision-making processes. Papers should highlight case studies or frameworks that demonstrate the impact of data on marketing outcomes.

SDG 9 SDG 12

03 Key Performance Indicators in Business Analytics +

This track examines the role of KPIs in assessing business performance across various sectors. Contributions should discuss the development and application of effective KPIs in marketing analytics.

SDG 8 SDG 9

04 Predictive Analytics in Marketing Strategy +

This session delves into the use of predictive analytics to forecast consumer behavior and optimize marketing strategies. Researchers are encouraged to present methodologies that enhance predictive accuracy in marketing.

SDG 9 SDG 12

05 Operational Efficiency through Analytics Platforms +

This track investigates how analytics platforms can streamline marketing operations and improve efficiency. Papers should provide insights into the implementation and impact of these platforms on business processes.

SDG 8 SDG 9

06 Campaign Measurement and Optimization +

This session focuses on techniques for measuring the effectiveness of marketing campaigns and optimizing their performance. Contributions should include empirical studies or theoretical frameworks that address campaign analytics.

SDG 9 SDG 12

07 Market Insights and Consumer Engagement +

This track explores the relationship between market insights derived from data analytics and consumer engagement strategies. Researchers are invited to present findings that link data-driven insights to enhanced customer interactions.

SDG 8 SDG 12

08 Business Intelligence in Marketing Analytics +

This session examines the role of business intelligence tools in enhancing marketing analytics capabilities. Papers should discuss the integration of business intelligence with marketing metrics to drive strategic decisions.

SDG 9 SDG 12

09 Strategy Optimization through Data Analytics +

This track focuses on the optimization of marketing strategies using data analytics techniques. Contributions should highlight innovative approaches to aligning marketing strategies with data-driven insights.

SDG 8 SDG 9

10 Predictive Modeling for Marketing Effectiveness +

This session investigates the application of predictive modeling techniques in assessing and enhancing marketing effectiveness. Researchers are encouraged to share models that demonstrate significant improvements in marketing outcomes.

SDG 9 SDG 12

11 Business Optimization through Marketing Analytics +

This track explores how marketing analytics can contribute to overall business optimization. Papers should provide evidence of the impact of marketing analytics on business performance and strategic alignment.

SDG 8 SDG 9