International Conference on Food Marketing and Consumer Behavior

ICFMCB

31st Jul – 1st Aug 2026 London, UK

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Access to All Conference Sessions

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Registration Summary

Conference ICFMCB

Date 31st Jul – 1st Aug 2026

Location London, UK

Participation Type Listener

Organizer Science Leagues

Registration Mode Standard / Physical

Registration Fee USD 0.00

Bank Convenience Charges (5.8%)i USD 0.00

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Discount USD 0.00

Total Payable USD 0.00

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Conference Session Tracks

Aligned with UN Sustainable Development Goals

The conference's session tracks effectively support the following SDGs.

01 Innovative Strategies in Food Marketing +

This track explores cutting-edge strategies in food marketing that enhance brand visibility and consumer engagement. Papers may focus on case studies, theoretical frameworks, and practical applications in various food sectors.

SDG 2 SDG 12

02 Consumer Behavior in Food Choices +

This session delves into the psychological and sociocultural factors influencing consumer behavior in food selection. Research addressing trends, preferences, and decision-making processes is encouraged.

SDG 3 SDG 12

03 Digital Marketing Trends in the Food Industry +

This track examines the impact of digital marketing tools and platforms on food marketing strategies. Contributions should highlight innovative uses of social media, SEO, and online advertising in reaching consumers.

SDG 9 SDG 12

04 Branding and Packaging in Food Marketing +

This session focuses on the role of branding and packaging design in shaping consumer perceptions and preferences. Papers should investigate how visual identity and packaging innovations influence purchasing decisions.

SDG 12

05 Nutritional Marketing and Health Communication +

This track addresses the challenges and opportunities in marketing healthy food options. Research should explore effective communication strategies that promote nutritional benefits while addressing consumer skepticism.

SDG 2 SDG 3

06 Retail Marketing Strategies for Food Products +

This session investigates retail marketing tactics that enhance the visibility and sales of food products. Contributions may include studies on in-store promotions, layout design, and consumer shopping behavior.

SDG 8 SDG 12

07 Sustainable Marketing Practices in the Food Sector +

This track focuses on sustainable marketing initiatives that promote environmentally friendly food products. Papers should discuss the effectiveness of sustainability messaging and consumer responses.

SDG 12 SDG 13

08 Market Segmentation and Targeting in Food Marketing +

This session explores advanced techniques in market segmentation and targeting specific consumer groups within the food industry. Research should highlight the implications of segmentation strategies on marketing effectiveness.

SDG 8

09 Sensory Marketing in Food Promotion +

This track examines the role of sensory marketing in enhancing consumer experiences with food products. Contributions should explore how taste, smell, and visual elements can be leveraged in promotional strategies.

SDG 3 SDG 12

10 Advertising Effectiveness in Food Marketing +

This session investigates the effectiveness of various advertising approaches in the food sector. Papers should analyze consumer responses to different advertising formats and messages.

SDG 12

11 Food Innovation and Consumer Insights +

This track focuses on the intersection of food innovation and consumer insights, exploring how new product development aligns with consumer expectations. Research should highlight successful case studies and market research methodologies.

SDG 2 SDG 9